How we curate

The weekly rhythm

• A launch week opens every Monday at 00:00 UTC and runs through the following Sunday
• Product of the Week is announced Friday, for the week that finished the Sunday before — so every vote, comment, view, and click that happened during it has already been counted
• The winner is picked from that week's engagement alone (upvotes weighted highest, then comments, then views and link clicks), among listings that are approved and confirmed alive — never a lifetime total, and never on no signal: a week with no engagement gets no award
• The Friday digest goes out right after the winner is announced, and the homepage refreshes with that week's Product of the Week
• Wins are permanent — a listing's most recent win is shown on its page, with a count if it's won more than once
• Missing the weekly top isn't a write-off — the same engagement scoring also crowns Product of the Month and Product of the Year, on the most recently completed month and year respectively, with permanent evergreen archives at /best/monthly and /best/yearly
• Approval books a debut day, not an instant launch — only 10 listings open a day, every day, so you get a real slot instead of getting buried in a feed
• Between approval and launch day, the listing gets a public Coming Soon page — name, tagline, and launch date, with a follow button so anyone can ask to be emailed the moment it goes live
• Once live, a listing competes for seven days on a composite of upvotes, comments, views, and link clicks — never raw vote count alone
• Your first 48 hours aren't strictly ranked by votes — this stops timezone luck and vote-sprint gaming from deciding a launch

See what's booked on the launch calendar, or browse past monthly and yearly winners.

What we check

• A real, working product — we visit the site, not just the URL you gave us
• The listing matches the product: name, tagline, description, and pricing are accurate
• No spam, no vaporware, and no thin affiliate sites dressed up as products
• Not a duplicate of something already listed

Our discretion

• We reject listings that don't meet the bar, and we edit listings that are close but sloppy — a wrong pricing tier, a broken screenshot, a tagline that oversells
• A human makes every call. There's no algorithm approving submissions
• Being live doesn't mean endorsement of the product itself — it means we checked it's real and accurately described

If we reject your submission

• You get an email with the specific reason, not a form rejection
• Most rejections are fixable — fix the issue and resubmit
• If you think we got it wrong, reply to that email and a person will look again

Permanent listings and the verified badge

• A listing doesn't expire. The paid week-long tiers on the pricing page are visibility boosts on top of it, not a lease on the listing itself
• Embed your badge on your own site and keep it there — our crawler checks weekly, and once it confirms the badge is live, your listing's outbound link switches from nofollow to dofollow
• A single missed check doesn't revoke it — embeds can flicker from caching or a redesign in progress. It only reverts after the badge stays undetected for two checks in a row
• Until we've verified it, the outbound link stays nofollow. This is deliberate: dofollow credit is earned, not given away to every listing by default

Reviews and the "Verified reviewer" badge

• Anyone with an account can leave a review, and every review shows in full — verification only changes what badge (if any) shows next to the reviewer's name, never whether a review is visible
• "Verified reviewer" means the account confirmed it can receive email at a real business address — a work email, not a personal gmail/outlook/yahoo-type inbox
• That's all it means. It doesn't mean we confirmed the reviewer actually used the product, and it isn't a claim that the review is unbiased — it's proof of one thing only: a real business email is tied to that account
• A review from an email address on the startup's own verified domain is labeled "Team" instead, never "Verified reviewer" — the two badges are mutually exclusive, and Team always takes priority when both would technically apply
• Unverified reviews aren't hidden, hidden further down, or greyed out — they render exactly like a Verified or Team review, just without a badge

Relaunches

• Any product can relaunch once it ships a major update — documented as a changelog entry on its own listing page
• No six-month waiting period, no "significant update, at our discretion" — post the entry and mark it major, and the listing is eligible
• Mark an entry major honestly: real version bumps and meaningful changes count, typo fixes and copy tweaks don't
• Changelogs aren't just for relaunching — a listing with a visible history of updates is proof it's still maintained, which is the whole point of a directory that doesn't rot
• Relaunching, skipping to an earlier day, and picking a specific launch date are all paid, one-time options — see pricing. None of them change how a listing ranks once it's live, and none of them touch editorial judgment